Hello, Feedloom: An Instagram Feed Planner That Started as a Tool for Friends
Feedloom has been available for more than a year, but this is the first time I’m writing about it here. It didn’t start as a product or even as an idea for an App Store app. Originally, I built a very simple version for a few friends who wanted an easier way to plan their Instagram feeds. The idea was straightforward: add some photos, move them around, and see what the Instagram grid would look like before actually posting anything.
For quite a long time, that was basically it. The app stayed in an MVP state and I shared it privately when someone asked for access. But more people kept asking, and at some point it became clear that this small tool was useful outside of my group of friends. So I decided to clean it up, make it public, and release it on the App Store. That small tool eventually became Feedloom.
Planning a Feed Before Posting
The main idea behind Feedloom is still the same as it was in the first version: you should be able to see how your next photos will look together before you publish them. Instagram shows photos one by one when you post, but your profile is a grid. A photo can look great on its own and still feel completely out of place next to the photos around it.
Feedloom gives you a separate space to experiment first. You can import recent posts from a public Instagram profile, add the photos you are thinking about posting next, and move them around with drag and drop. Nothing gets published automatically. You can try five different orders, change your mind, remove something, add another photo, and only post when the grid feels right. That is still the core of the app.
When You Don’t Know What to Post Next
Manual planning works well when you already have an idea of how you want the feed to look, but sometimes you just have ten photos and no idea where to start. That is why I added Intelligent Arrange.
Instead of simply randomizing photos, Feedloom looks at the visual style of your feed and tries to find an order for your upcoming posts that works with it. The important part for me is that AI stays a tool here. It doesn’t decide what your Instagram should look like. It gives you another layout to start from. You can accept it, change a few photos, or ignore it completely and arrange everything yourself. On supported devices, Intelligent Arrange can also use Apple Intelligence, while the feature continues to work on other supported iPhones.
More Than One Feed
Another feature that came directly from using the app over time is support for multiple feeds. Sometimes you actually manage several Instagram profiles, but even with one account, multiple feeds are useful. You might want one version based around travel photos and another with more portraits, or you might just want to test a completely different order without destroying the layout you already made.
Feedloom lets you keep those ideas separately and switch between them. Your feeds can also be backed up to iCloud, so you can restore them without needing a Feedloom account.
Looking at a Feed Differently
Recently I also added Color Mode. Instead of looking at the full photos, it lets you look at the main colors across the grid. It is a different way to notice patterns that can be difficult to see when every photo has a lot of detail. There is much more behind how this works, so I’ll save that for another post.
Keeping It Small
There are a lot of things I could add to a social media planning app: scheduling systems, analytics dashboards, caption generators, engagement tracking, account management, and more. The list gets long very quickly.
Feedloom is intentionally more focused. I want it to be a good visual Instagram feed planner first. Open the app, add your photos, find an order you like, and go back to Instagram. That also means keeping the app private by design. Feedloom doesn’t collect your personal data, and features like iCloud backup use your own Apple account rather than a separate Feedloom account.
I think small apps are often better when they are clear about what they are for.
What’s Next
Feedloom today is quite different from the MVP I originally shared with friends, but the basic problem it solves hasn’t changed. People take a lot of photos. Choosing which ones to post is already hard enough. Figuring out how all of them will look together shouldn’t make it harder.
I still have a long list of ideas for Feedloom, and I also want to start writing more about how some of its features are built, especially Intelligent Arrange, Color Mode, and some of the image processing behind them. So while this is the first post on the Feedloom blog, it definitely won’t be the last.